Many clients during our consultations say, “We’ll when I search my name I’m the first listing in Google.” True. In most cases, when you search for your company name you’ll pop to the top of the list.

However, what about people who don’t know you exist? If you sell shoes, does your shoe store show up in search? If you haven’t invested in search engine optimization, then it probably doesn’t.

Chances are if you own a website domain name, you’ll get this email pitch at least once a week:

Your website could use some more traffic. We can help you get there. We guarantee we’ll get you to the top of the search engines.

Yes, you can get to the top of a search engine listing, but in many cases the folks behind the emails may cause more damage to your site, in the long run. There’s the right way and a wrong way, and if you’re caught doing it the wrong way — you could be de-listed.


 


Get Local

If you’re a business that serves a locale, than Local Search Engine Optimization is imperative to optimizing your website to target the people most likely to walk through the front door of your business.

Crundwell Digital builds local SEO coding into our search engine optimization process. Our website include the micro data that shouts your location data to search engines. We can also make sure your contact info is correct online + have resources to help build your online reputation.


 

The Crundwell Digital Approach to Search Engine Optimization

A little history lesson … During our career in managing websites for local television stations, we learned a lot about how people found our stories. Besides the people that searched for our brand name, in this case, our call letters, they were looking for specific terms.

“Fatal accident on SH 16″
“Freer semi-accident.”
“Fatal truck accident near Freer.”

These were specific searches that were leading people to our content. From there, we developed a strategy to optimize our news articles to connect better with our audiences. I had our content editors frequently break from traditional Associated Press style to help our optimization. Over time, that effort led to our audience growth.

Looking back, it was pretty revolutionary at the time. Today the industry buzz word is “Content Marketing”.

“Everything you do has to drive content, and the rest takes care of itself.” Chris Bennett, Founder/CEO, 97th Floor

Content is King

To put it simply, Google wants to connect its users to the most relevant content. If your website includes good content — then over time your search ranking will improve.

We work with our clients to increase the amount relevant content on their website. We work with one of the best WordPress search engine optimization tools available to give you a leg up on your competitors.

Local, Local, Local

If you’re a business that markets to a single geographic area, then you need to be thinking local when it comes to optimization. For local businesses we add the layer of optimization coding our clients websites to help define their service area.

Patience is a Virtue

The most important thing that clients need to know about search engine optimization is — it is not an overnight process. Good SEO can take between six months to a year before you see results.



SEO Examples

For most of our clients, we’ve been able to improve their search rankings to page one status in Google in 6-12 month time period. We watch for the results and continuously work to improve target key phrases.  Here is a look at some of our results:

Freije-RSC
#2
#1
#2
Industrial Refrigeration Service
Halocarbon Refrigeration Systems
Industrial Refrigeration Ohio

Chateau Kitchens & Home Remodeling
#5
#7
#9
Carmel Kitchen Remodeler
Carmel Home Remodeling
Indianapolis Kitchen Remodeler

Guy Painting
#4
#2
#3
Fishers Exterior Home Painting
Geist Exterior Home Painting
Carmel Exterior Home Painting
Nob Hill Apartments – Syracuse
#19
Syracuse Apartments
#5 Overall when director listings are excluded.


Crundwell Digital Search Engine Optimizaiton

Yes, I want Crundwell Digital to help with my website's search engine optimization.