Many clients during our consultations say, “We’ll when I search my name I’m the first listing in Google.” True. In most cases, when you search for your company name you’ll pop to the top of the list.
However, what about people who don’t know you exist? If you sell shoes, does your shoe store show up in search? If you haven’t invested in search engine optimization, then it probably doesn’t.
Chances are if you own a website domain name, you’ll get this email pitch at least once a week:
Your website could use some more traffic. We can help you get there. We guarantee we’ll get you to the top of the search engines.
Yes, you can get to the top of a search engine listing, but in many cases the folks behind the emails may cause more damage to your site, in the long run. There’s the right way and a wrong way, and if you’re caught doing it the wrong way — you could be de-listed.
If you’re a business that serves a locale, than Local Search Engine Optimization is imperative to optimizing your website to target the people most likely to walk through the front door of your business.
Crundwell Digital builds local SEO coding into our search engine optimization process. Our website include the micro data that shouts your location data to search engines. We can also make sure your contact info is correct online + have resources to help build your online reputation.
The Crundwell Digital Approach to Search Engine Optimization
A little history lesson … During our career in managing websites for local television stations, we learned a lot about how people found our stories. Besides the people that searched for our brand name, in this case, our call letters, they were looking for specific terms.
“Fatal accident on SH 16″
“Fatal truck accident near Freer.”
These were specific searches that were leading people to our content. From there, we developed a strategy to optimize our news articles to connect better with our audiences. I had our content editors frequently break from traditional Associated Press style to help our optimization. Over time, that effort led to our audience growth.
Looking back, it was pretty revolutionary at the time. Today the industry buzz word is “Content Marketing”.
Content is King
To put it simply, Google wants to connect its users to the most relevant content. If your website includes good content — then over time your search ranking will improve.
We work with our clients to increase the amount relevant content on their website. We work with one of the best WordPress search engine optimization tools available to give you a leg up on your competitors.
Local, Local, Local
If you’re a business that markets to a single geographic area, then you need to be thinking local when it comes to optimization. For local businesses we add the layer of optimization coding our clients websites to help define their service area.
Patience is a Virtue
The most important thing that clients need to know about search engine optimization is — it is not an overnight process. Good SEO can take between six months to a year before you see results.